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Dwayne Fry 3/13/23 Dwayne Fry 3/13/23

Marketing Is Discipline

We’ve all seen the stats. CMOs have a shorter shelf life than ever. And for most, it’s not for a lack of ability or intention. So with all of our marketing classes, MBAs and best-selling gurus with quotable quips of wisdom, how is it that marketing efforts so often miss the mark?

Choose Wisely

Qualitative research will tell you what people really think. Surveys will tell you what they want you to believe per @gkkenny. Choose wisely.

Want Brand Loyalty?

Want brand loyalty? @HarvardBiz says understand and act on wants and needs. A little harder than price rewards.

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